Stages of Knowledge Discovery in Web Sites

نویسندگان

  • Matthew Smith
  • Christophe Giraud-Carrier
چکیده

E-commerce greatly facilitates and enhances the level of interaction between a retailer and its customers, thus offering the potential for smarter marketing through thoughtful site design and analytics. This paper presents the three stages of knowledge discovery that move e-retailers from on-line catalog providers to finely-tuned, customer-centric service providers.

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تاریخ انتشار 2005